Dr. Yogesh C. Dhanjani


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Dr. Yogesh C. Dhanjani

Assistant Professor and Head of Department


Dr. Yogesh C. Dhanjani

Assistant Professor and Head of Department

Ph.D. in Mass Communication
yogeshdhanjani@acharyamarathecollege.in
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Global Communication, New Media, Film Studies, Social media and Deception, Privacy in Social Media, Translation, Gender and Media, Music, Popular culture and Advertising, Methodologies in Media Research.
Bachelor of Arts in Multimedia and Mass Communication

PhD
Doctor of Philosophy in Journalism and Mass Communication School of Journalism and Mass Communication, LNCT University, Bhopal, Madhya Pradesh.

Thesis Title : Study of Awareness Level and effects of Privacy in Social Media Platforms amongst their users.
September 2019 to April 2023

Master of Arts in Communication and Journalism
Specialization: News Media Management
Dissertation Title: ‘Looking through the Social Grapevine’: Usage of social media tools for Grapevine Communication: A study of Mumbai based PR and Ad Agencies.
Department of Communication and Journalism, University of Mumbai Kalina, Mumbai, 2012, Grade B (Range: 60-69 Percent)

SET QUALIFIED
Maharashtra State Level Eligibility for Lectureship cleared, 2013 Conducted by University of Pune as the state agency for U.G.C

Research Publications as a part of conferences

List of Publications as part of various national and international conferences

  1. ‘Exclusive advertising strategies in banking sector’, 2013, p 146, Mumbai (ISBN: 978-81- 925-005-0-8). Paper presented at One day national seminar on ‘Financial Inclusion: A Step towards Inclusive growth’ held at Maharshi Dayanand College, Parel, Mumbai by NCPI and ICSSR.
  2. ‘Translation and Film Adaptation, A redundant distinction in modern times’, 2013, p 214, Mumbai (ISBN: 987-81-925005-1-5). Paper presented at One day national seminar on ‘Translation: Issues and Perspectives’ held at Maharshi Dayanand College, Parel, Mumbai in collaboration with University of Mumbai.
  3. ‘Celebrating Masculinity’, Male Rapes, their under reporting and myths’, Wizcraft publications ltd, 2014, p 69, Mumbai (ISBN:978-93-83183-24-1) Paper presented one day national conference on ‘Sexual Harassment, Psychological, Literary and Human Rights Perspective’ held at Maharshi Dayanand College, Parel, Mumbai.
  4. ‘Kissing the right frog? The risks of deception through online dating apps and its psychological impact on the deceived, 2016, p 109, Mumbai (ISBN 978-93-85777-67-7). Paper presented at one day international conference on ‘Digital Democracy’ held at K.C College, Churchgate, Mumbai.
  5. ‘Whatsapp and its impact on employee productivity’, 2016, p 161, Mumbai (ISBN 978-93- 82159-87-2). Paper presented at one day international conference on ‘Vision 2020 Leveraging ‘Make in India’ held at Lala Lajpat Rai College of Commerce and Economics, Mumbai.
  6. ‘Contextual integrity’ model of privacy and its application to Instagram’ 2018, p 79- 83 (ISBN 978-93-88237-70-3). Paper presented at one day international conference on ‘Media Integrity held at K.C College, Churchgate, Mumbai.
  7. ‘Indian Media and Changing Cultural Scenario in Terms of ‘Racism’ and ‘Stereotypes’ with Special Context to Certain Advertising’ 2020,(ISSN Paper presented at one day international conference on ‘Innovative Business practices in Digital Era held in Bhopal, Madhya Pradesh.
  8. ‘Deceived, Conned, Betrayed. Increase in Online Romance Scams due to Loneliness arising out of Covid 19 Pandemic’ 2021, (ISSN-2455-6211) Paper presented at one day international conference on ‘Impact of Communication on Cultural change in Society’ held at Pillai College of Art’s, Commerce and Science (Autonomous), New Panvel, Mumbai.
  9. ‘The impact of Rumours related to Covid 19 Pandemic via Whatsapp, a messaging Application on People in India, 2021, (ISSN-2394-7780). Paper presented at one day interdisciplinary international conference on ‘Survival, Resurgence and Sustainability: Post Pandemic Road Map’ held at Adv. V.B Deshpande College of Commerce, Mulund, Mumbai.
  10. ‘The Face of Truth: Study of Facebook and its growing popularity amongst educators to teach journalism students’, 2021, (ISSN-2277-8071) Paper presented at International E- Conference on ‘Covid-19 Pandemic: Challenges, Opportunities and Solutions in front of higher education’ held at Shankarlal Khandelwal Arts, Science and Commerce College, Akola in collaboration with Physical Education Foundation of India, New Delhi.
  11. ‘Tracked and Sold’ A study on Artificial Intelligence and its role in Marketing on Instagram, 2021, (ISBN 978-93-5457-742-0) Paper presented in online national conference on ‘Revolutions in Algorithmic Society: Digital Trends and Transformations’ held at St Pauls institute of Communication education for women, Bandra, Mumbai.
  12. ’TheTouchofMusic:Understandingtheimpactofmusicstreamingapplicationandtheir work -out playlists in enhancing physical fitness’ 2021, (ISSN-2277-8071) Paper presented in International interdisciplinary E-conference on ‘Role of Physical activities, health and fitness in Today’s crisis’ held at Late Dattatraya Pusadkar Arts College, Nandgaon Peth, Amravati.
  13. ‘Exploring Visual Creativity- A study of Instagram as a Popular teaching tool for visual oriented communication subjects’, 2022, (ISSN-2277-8071) Paper presented at International virtual conference on interdisciplinary approaches to ‘Education Research and Language Teaching’ held at Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia
  14. ‘Self-Absorption on social media and its impact: A study of Instagram, 2022, (ISSN: 2582- 6557) Paper presented at national seminar on ‘Indian Communication: Ancient to Modern’ that was organised by School of Journalism and Mass Communication, LNCT University in association with Maharaja Vikramaditya Shodhpith Sansthan.
  15. AnalysingPRandAdvertisinginreferencetotheTelevisionIndustry’,2022,Pg.27(ISBN: 978-93-93577-48) Paper published as a part of 44th All India Public Relations Conference organised by Public Relations Society of India, Bhopal Chapter.
Academic Books Published:
  • Dhanjani Yogesh, ‘Indian Regional Journalism’ (2016) Mumbai (ISBN 978-93- 85834-33-2)
  • Dhanjani Yogesh, ‘News Media Management’ (2017) Mumbai (ISBN 978-93-85834- 91-2) Revised Edition, 2021
Faculty Development Programs
  1. Successfully completed FDP on ‘Research Methods, Techniques and Emerging Trends’ organized by Woxsen University 10th to 12th of July 2023
  2. Successfully completed FDP on ‘Cinematic communication’ at Makhanlal Chaturvedi National university of Journalism and Communication (MCNUJC) from 14th June 2021 to 16th June 2021 under AICTE Training and Learning (ATAL) Academy.
  3. Successfully completed FDP on ‘Evolution from offline to Online Teaching’ organized by Satish Pradhan Dnyanasadhana college, University of Mumbai and Microsoft held from 30th May 2020 to 3rd June 2020
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